I got a call from my oldest customer (15+ years!) today. No, it wasn't about work unfortunately. I had made suggestion on her LinkedIn profile which prompted her to see how I was doing. It definitely wasn't a cheerful conversation. Business is very bad for a lot of people.
But that's not what this post is about. We also talked about using social networking as a marketing tool. Of all the people I have worked with in the industrial automation business, she is the only one on LinkedIn. Think about that for a second. Now, if I say that most people in the automation business are hopelessly behind the times, do you think that is a total exaggeration?
(And yes, I'm well aware that I would probably find more of them on Facebook but I have to overcome the Facebook-creeps-me-out factor before I can sign up there.)
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