Authors (especially would-be authors) who self-publish may be the first artists to fully realized the potential of the Internet.
It makes sense for a few reasons. Writing is a solitary art-form. Authors are writing on computers anyway. Internet access is (almost) unbiquitous. Publishing text on-line has no special requirements (just start a blog). There are no barriers to an aspiring author.
If self-publishing takes off, readers will be the ultimate winners. They get to try before they buy and will have more choices, instead of the ones the gatekeeper publishers consider sales worthy.
Here is a short but growing list of some early adventurers into the world of self-publishing.