Useless Statistics

So, apparently only 29% of Twitter posts get any responses. What a useless statistic. Of course, if you are looking at Twitter as a marketing platform then I'm sure these kinds of statistics are very important to you. But always remember that lies and statistics go hand in hand. It's extremely easy for an unscrupulous agency to game the system on Twitter making it look like your advertising is reaching a huge number of people. Fake accounts, anyone?