Saturday, May 22, 2010

Chromium And Ad Blocking

Advertisement blocking in Chromium isn't as effective as it is in Firefox because extensions can't prevent the browser from downloading and displaying the advert. The best an extension can do, is remove the avert after it has been rendered, which means in the worst case, you will see the ad briefly. While this is better than nothing, it hardly qualifies as blocking the advertisement. For one thing, fetching the advert is sometimes the slowest component when downloading a page. There are other reasons for running ad blockers other than simply hiding them. The Chromium extension API is still new so hopefully this limitation will be removed sometime in the future.

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