Thursday, May 20, 2010

The Internet Age

In the Internet age, why is the most successful Internet business model, one that was created over 200 hundred years ago? Google, Facebook, MySpace, and soon Twitter, all depend on advertising. The Internet age does add a few bonuses, though. It's much easier to keep track people who view your adds. Advertisers can even get the names of the people who view the ads.

Er, wait, that's doesn't sound right. Unfortunately, it has already happened. Sharing subscriber information with advertisers is nothing new (e.g., Airmiles), but there was a line which nobody dared to cross. The Internet age is an advertisers' wet dream and some have decided that anything goes. Unless you get caught.

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