GET LAMP, a documentary film about text adventure games, was released under the Creative Commons licence and is therefore freely distributable. Of course, it wasn't long before a rip of the DVD showed up on the file sharing sites. The rip includes some flattering comments about the past accomplishments of Jason Scott, the film's creator.
Jason's response to the rip was equally classy and very humorous. He basically tells the ripper group that the rip is wrong and then explains how to fix it. His worry was that the rip made the movie look bad! Now that's taking pride in your work.
I'll have to find some time to watch this. It's a great subject.